Our promise: Celebrating our heritage. Embracing our future.
Following a year-long re-branding process, the Town of Crossfield launched a new, vibrant brand in November 2019.
There were multiple opportunities for council, staff and residents to provide feedback during the re-branding process. Stakeholders identified words they felt best describe Crossfield:
- Welcoming
- Heritage
- Friendly
- Hardworking
- Warm
- Professional
These words are reflected in the colours, logo and style of the new brand.
“This is” is a powerful tag that can be used in a variety of ways:
- THIS is Crossfield
- THIS is Downtown
- THIS is Strategy
- THIS is Community
- THIS is Business
- THIS is Opportunity
The tag is integrated into the logo, but variations can also be used on social media and in other marketing. For example, tagging a Twitter post with #thisiscommunity and #thisiscrossfield
Use of the Crossfield logo
To request use of the new logo and receive a copy of the guidelines, contact: media@crossfieldalberta.com