Main content of the website

The Crossfield Brand

Our promise:  Celebrating our heritage. Embracing our future.

Following a year-long re-branding process, the Town of Crossfield launched a new, vibrant brand in November 2019.

There were multiple opportunities for council, staff and residents to provide feedback during the re-branding process. Stakeholders identified words they felt best describe Crossfield:

  • Welcoming
  • Heritage
  • Friendly
  • Hardworking
  • Warm
  • Professional

These words are reflected in the colours, logo and style of the new brand.

“This is” is a powerful tag that can be used in a variety of ways:

  • THIS is Crossfield
  • THIS is Downtown
  • THIS is Strategy
  • THIS is Community
  • THIS is Business
  • THIS is Opportunity

The tag is integrated into the logo, but variations can also be used on social media and in other marketing. For example, tagging a Twitter post with #thisiscommunity and #thisiscrossfield

Use of the Crossfield logo

To request use of the new logo and receive a copy of the guidelines, contact: